Concept Korea in Paris: Why the 2027 S/S Runway Is Bigger Than a Front Row

Concept Korea's October 1 Paris runway has two designers to watch, not just two famous ambassadors. The agency-attributed announcement names BONBOM and ASPARAGUS as the labels presenting Spring/Summer 2027 collections, with MONSTA X's Shownu and Hyungwon supporting the programme. The event is also listed among Paris Fashion Week's accompanying events; it should not be misdescribed as a house entry on the Fédération's separate official runway calendar.

Fashion publication PAP describes BONBOM's new direction as ‘Optimistic Fetishism’: a study in covering and revealing the body, with silhouettes that read differently from the front and side. It characterises ASPARAGUS as exploring the boundary between masculine and feminine clothing. These are the publication's advance descriptions, not our review of finished looks; the runway has yet to take place. Compare its account with photographs and collection notes after the show before drawing conclusions about the final garments.

The designers have distinct histories. In a 2025 Marie Claire Korea interview, BONBOM founder Jo Bonbom discussed the bold silhouette and close-up construction of an earlier collection. That interview explains a recurring design interest, but its previous-season inspirations should not be passed off as confirmed themes for 2027. This year's presentation deserves to be read on its own terms.

A film titled How to Walk is due to debut with the programme and then appear on the Korea Creative Content Agency and 2X9HD channels, according to iMBC's report. For remote readers, that is a more useful follow-up than an unverified front-row screenshot: it offers a view of how fashion, movement and the ambassadors have been staged together.