Hanbok in Paris Fashion Week Week: The 2026 Showroom Context

Hanbok has its own Paris story during womenswear Fashion Week. Korea's Ministry of Culture, Sports and Tourism says a follow-up showroom will run at Hôtel Marcel Dassault from October 1 through October 6, after a larger overseas-hub programme in Milan. The Paris stop overlaps the fashion calendar, but it is not listed as an FHCM house runway, a concert or a confirmed celebrity appearance.

The ministry's September 21 release names five labels selected for the Milan phase: LEESLE, MOOROOTS, ONDATA, SHEEN:SEOUL and HAPPLY. Two are to be chosen from those participants for Paris, based on their Milan results and overseas-expansion potential. The release does not identify the final Paris pair. Publishing all five as confirmed exhibitors at Hôtel Marcel Dassault would therefore be wrong; the selection is a specific detail to check again once announced.

The project is aimed at overseas buyers, distributors and fashion professionals. Brand presentations, business consultations and retail connections are central to its purpose. That commercial angle explains why a showroom can matter even without a viral front-row photograph: it tests whether contemporary hanbok design can reach retailers beyond a one-off cultural display. Public admission information should not be assumed from the word ‘showroom’ alone.

The useful question for the Paris follow-up is which two labels are selected and what business opportunities emerge. We will separate any confirmed design or buyer outcome from promotional expectations in the ministry's release. For now, the verified facts are the venue, dates, selection process and trade focus.